JMG Advertising Opportunities
Podcast advertising is the most effective way for brands to reach consumers. Here are some facts that prove podcast advertising is right for any brand: Jarvis Media is leading the way in digital audio on-demand, partnered with more than 200 of today’s most popular podcasts, 40+ content distribution partners and 90+ big brand advertisers who have tested and succeeded in podcast advertising on our distribution network.
Jarvis Media’s 200 podcast partners deliver more than 400 million monthly impressions for advertisers. But these aren’t typical impressions. Podcasting is active engagement. The listener has already performed a positive action just by listening, and are very likely to react to what these hosts they’ve built trust in, tell them to. Network podcasts have a maximum of four advertisements in any given hour, which limits commercial clutter.
Why JMG Podcasts Advertising?
Podcast advertising is the most effective way for brands to reach consumers. Here are some facts that prove podcast advertising is right for any brand:
Approximately 46 million people listen to podcasts.
Jarvis Media episodes are listened to soon after they are downloaded, meaning podcast advertiser messaging is relevant and timely for podcast listeners:
- 61+ % Progressively Stream Episodes
- 74+ % Within 48 Hours of Release
- 95+ % Prior to Next Release (97% within 1 week)
Advertiser Messaging is Heard:
- 86% of Jarvis Media consumers listen to the entire podcast episode they download.
- The average Jarvis Media listener consumes 84% of all audio podcasts they downloaded or stream.
- 47% of Jarvis Media listeners “strongly agree” that they pay more attention to podcast advertising than advertising on broadcast radio.
Podcast listeners are consistent:
- On average, podcast consumers listen to 6 podcasts each week, and listen to an average total of 9.5 hours weekly.
- 62% primarily listen on a mobile device.
Our listeners are in prime demographic categories:
- Adults 25-44 make up 61% of listeners.
- 35% of listeners make more than $75k annually, above the U.S. average.
- 62% have finished at least 4 years of college (higher educated)
Why podcast advertising with Jarvis Media?
Jarvis Media’s 200 podcasts deliver more than 400 million monthly impressions for advertisers. But these aren’t typical impressions. Podcasting is active engagement. The listener has already performed a positive action just by listening, and are very likely to react to what these hosts they’ve built trust in, tell them to. Network podcasts have a maximum of four advertisements in any given hour, which limits commercial clutter.
The network offers recorded and live host endorsements for our highly targetable audience, and can integrate their brand into the content of the show. Segment topics can even revolve around brands. Jarvis Media’s Ad Insertion technology allows geo-targeting and copy-split capabilities, as well as facilitation of time sensitive campaigns. Plus, complementing visual integration is available in a sponsorship splash, ad banner, or forced video ad.
Podcast network ads are measurable with accurate metrics. Every download is tracked in our metrics and third party verification re-confirms that your spots were heard. Know how many people hear your spot every time a podcast is downloaded, with raw download data from Edgecast, quantitative and qualitative data from Edison Research, and digital ad injection and verification by WideOrbit.
Consumers increasingly demand entertainment where and when they choose, and Jarvis Media’s multiplatform and mobile engagement make it easy. Listeners can access content from a desktop, tablet and mobile website, plus Jarvis Media’s app (available for both Apple and Android products). And no matter where listeners access the content, from Jarvis Media, social media, a host’s website and even iTunes, your brand message is delivered.
Jarvis Podcast And Online Radio Advertising
Podcasts and online radio are the buzz of the media world. But there is only ONE leader. Jarvis Media!
What is Jarvis Media?
Jarvis Media is leading the way in digital audio on-demand, partnered with more than 200 of today’s most popular podcasts and 90+ big brand advertisers who have tested and succeeded in podcast advertising on the network.
Proof is in the numbers
JMG is very proud of it’s Podcast and Radio show analytics, here is a 20 day snapshot of our “Direct Website Viewers” (ONLY) Https://podcast.xtremeweather.com. In addition, something to note is that we boast one of the largest, if not the largest Podcast distribution platforms online. Currently we have 45+ distribution partners boosting our on average podcast participation to approximately 75k daily listeners.
Industry Average Podcast Advertising Rates
|30-Second Ad CPM||60-Second Ad CPM|
Podcast Advertising Rates
Here are the average rates based on all active listings within JMG. Podcast audience size is determined by how many downloads each episode receives on average over a 30 day period. CPM is cost per mille or cost per 1,000 listeners. Please note these are JMG averages.
Reporting Data for 1,171 Podcasts
|Listeners Per Episode||30-Second Ad CPM||60-Second Ad CPM|
|500-999||$23 $1.05||$24 -$0.08|
|1000-2499||$23 $0.17||$32 $2.48|
|2500-4999||$24 -$0.35||$31 -$0.69|
|5000-24,999||$21 -$0.23||$29 -$0.47|
|25,000-99,999||$22 -$0.17||$30 -$0.56|
|100,000-999,999||$28 $0.07||$29 $0.35|
Professional Podcast Statistics
JMG brings our clients the most all-inclusive podcast media statistics available. Gain unsurpassed insights into your audience: what device or platform they are listening on, when they are listening, find out who is linking to you, detailed listener demographics and geographical data with worldwide mapping. Our custom reports and daily email summaries contain information you can trust, track and build your business on.
What sets us apart?
We are one of the first companies to be IAB Certified Compliant with Podcast Measurement Guidelines
Accurate Podcast Statistics
JMG Podcast Statistics is designed specifically for measuring podcast downloads. Unlike regular website statistics, we take into consideration the destination, resuming downloads, duplicate requests and network errors to filter out data that would otherwise inflate your statistics. We do all this work to provide you with realistic and reliable podcast statistics.
What does a podcast “Download” mean?
One podcast download in JMG Statistics is equal to one individual consuming the media. Unlike other podcast statistics systems, we analyze every download/stream/play request to arrive to a download number that equals the number of individuals who downloaded or streamed (played in a Web page or mobile device) an episode. Using Web statistics will arrive to inflated totals, which will cause questionable fluctuations and numbers. We use unique Internet address information in our reporting so you can see the delta between the irrefutable unique total with the actual total that factors in multi-computer networks like those used for WiFi hot spots, corporate networks, universities, etc. Most importantly, we don’t count bots, Web crawler and machine downloads. Our numbers are all about knowing how many individuals consumed your content.
We process a lot of data from each download request, allowing us to break down your podcast statistics in a number of ways for both individual episodes or overall, and by month or all-time. We provide:
- Accurate download totals
- Distribution between podcasters, phones, TV devices and Web browsers
- Clients and applications (iTunes, Android, Firefox, etc.)
- Platforms and operating systems (Windows, Mac, Linux, etc.)
- Country geographics (U.S., Canada, etc.)
- Traffic sources (website origin of downloads from Web browsers)
- Simple, intuitive reporting interface
- Print view with website and feed URL
- Easily export reports to PDF
- New, Separate Feature: Advanced Statistics (JMG Hosted customers only)