OUR DIGITAL MARKETING METHODOLOGY
MOBILE FIRST WITH A LOCAL FOCUS
Did you know there are over 200+ ranking factors that come into play when search engines decide how to rank a site? This can make it difficult to figure out how to get your website found.
Our Methodology is designed to develop pragmatic digital strategies, leading to stakeholder consensus and alignment. We map out the ideal approach to help you capitalize on business, experience, and technology opportunities to create predictable and scalable growth. Typical engagements include the creation of customer and market research, personas and journey maps, competitive benchmarks, visualizations, business case and ROI analysis, SEO roadmaps, and more.
THINGS ARE ALWAYS CHANGING
Algorithms are constantly changing so your ranks will sometimes yo-yo, or as we like to say, it does the “Google Dance”. Here at JMG we got Search Engine Optimization down to a science. It’s no mystery why clients see their rankings rise, their traffic rise, and see a solid increase in sales. In the end, it’s all about producing predictable, scalable results!
JMG has been offering internet marketing solutions for over 30 years. From our experiences we have crafted a unique methodology — you won’t this is strategy anywhere else! We focus on having a highly convertible website or landing page, with SEO layered on as the backbone of the marketing strategy. This all happens before we even consider paid media options.
The first step in the process is a Marketing Strategy Meeting to discover your current ranks, top competitors, and the overall UI visitor experience of your website. We then compare that information to your current business goals and discuss how to better align everything by leveraging the power of digital marketing.
We Focus On These 4 Steps
First we analyze your current situation and compare it to your top competitors, keywords and website. Then, we come up with a strategy focusing on target keywords, on-page SEO, off page SEO, and content creation. After a strategy is developed, we track the analytics of the campaign to calculate ongoing ROI and determine next steps on a quarterly campaign basis. We look for clients that are committed to the long term and who know SEO is an investment that takes time to work.
STEP 1 – ANALYSIS WEBSITE AUDIT
Our comprehensive website audit looks at more than the layout of the site. We also pull up the source code to see your current on-page characteristics such as headers, meta descriptions, title tags, alt tags, no follow links, and more. We also look at your site load speed, site security, mobile responsiveness, and compare your UX to current best practices.
Here at JMG we have the tools to discover how trustworthy you are in Googles eyes, the keywords your rank for, your ranking trends, SEM history, and more. By looking at where you currently are, we can develop a strategy that will boost your relevance to Google.
We also look at your competitors to discover any possible keywords we should rank for, backlinks we should obtain, and goals we need to set to move your site above your competition.
Seeds are keywords that define the base theme of the campaign. These keywords lie on the top line in the keyword value pyramid. We help you define, through research, user intent, the customer journey and the keywords with the most targeted commercial impact and volume.
STEP 2 – STRATEGIZE
After we do a deep dive of your current standings, our team of digital marketing experts come up with a strategy that best fits your goals. To increase your website traffic we first focus on the keyword strategy, on-page SEO, off-page SEO and content strategy.
This is an essential process to help identify the best possible keywords to target for reaching potential customers and how they will find you. We will conduct an extensive study on what people are searching for on search engines regarding your products or services. We’ll then develop the right strategy for you.
On-site search engine optimization techniques are the actions we take inside your website, which affect your information architecture and site structure. We optimize the internal navigation, overall page layout, and backend using proven SEO techniques that align with Google standards. We will enhance the website HTML coding, fix incompatibilities and errors, set up custom tags, apply correct meta tags, adjust keywords density and positioning, and tweak URLs.
OFF PAGE SEO
Off page search engine optimization techniques are the actions taken outside of your website to help to increase your search engine ranking. This includes improving off page content — this is content where you are mentioned and links back to your site. We execute link building strategies to recruit more quality backlinks to your website from various reliable sources such as articles, directories, online PR, blogs, forums, online communities and social media sites. Off page optimization is an ongoing process that must be done continually to stay on the top rankings and ahead of the competition.
When looking at content strategy we decide what we can salvage as is, what new content we need to create (or update) and what old content can be repurposed. Our experienced copywriters will create any relevant content necessary to increase site traffic. They’ve created articles on every subject from home services to ecommerce.
STEP 3 – IMPLEMENT
Without proper implementation, your site will never rank. Our experts will put in the work to make sure your plan comes to fruition. Technical SEO is like a circuit, and needs all the pieces fully connected in the right order to let the electricity run through it to propel it to the top of the rankings.
Some aspects of Technical SEO:
• Use SSL
• Mobile friendliness
• Structured data
• XML Sitemaps
• Page speed
• Submit your sites
• Broken Links
• Fix Duplicate Content
STEP 4 – REPORT
Always keeping an eye on the prize, through campaigns analytics, is the only way to know if the strategy is working. At JMG we provide up to date analytics every month to show our clients their site performance, keyword rankings, website traffic and more (*we can customize to your needs). Based on the metrics, we work on improving the SEO and content to see an even bigger increase in traffic. We believe ROI is a must. We typically won’t even recommend a SEO campaign if we can’t model a positive outcome in results.
Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
If you want more prospects to find your website through a search engine, then you need SEO practices that will help you rank among the top five positions, and ideally number one.