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LOGOTYPE

Shortly after the Jarvis Media Group was born in 1999, John Jarvis designed the original logo; it was simply the word “Jarvis” set in the Adobe Anton typeface. The Jarvis logotype as we know it today was created in early 2005 by John Jarvis. He used two Google typefaces: Anton Small Caps for the “Jarvis” text, and Anton Reg as influence for the “J” mark. The design was later visually refined by Ricky Driessle (formerly known as Rick Deez, or DEEZ) — the core design lead, who helped shape the Jarvis brand from early on, and later further adjusted for balance and proportions by Thomas Jackson, during the creation of this Handbook.

Jarvis-logotype-jmark-1000x1000
Jarvis logotype jmark
Jarvis-logotype-alternative
Jarvis logotype alternative
Jarvis-logotype-wordmark
Jarvis logotype wordmark
Jarvis-logotype-standard
Jarvis logotype standard

COLORS

Colors are one of the key aspects when it comes to brand recognition. Making sure we use the right hues (colors) is essential to that effect. Check out the following list to find the official Jarvis Media Group colors. Colors are separated into three groups. The Blues, the Grays, and Auxiliary colors. The most recognizable colors are, obviously, the Blues and Grays. The Auxiliary hues can be used for various reasons, and come in a variety of values, with some tints (added white), tones (mix with another hue), and shades (added black)

BLUES

JARVIS MEDIA GROUP BLUE
RGB(0,115,170)
#0073AA
MEDIUM BLUE
RGB(0,160,210)
#00A0D2

GRAYS

ULTRA DARK GRAY
RGB(25,30,35)
#191E23
DARK GRAY
RGB(35,40,45)
#23282D
BASE GRAY
RGB(50,55,60)
#32373C
DARK SILVER GRAY
RGB(130,135,140)
#82878C
SILVER GRAY
RGB(160,165,170)
#A0A5AA
LIGHT SILVER GRAY
RGB(180,185,190)
#B4B9BE

AUXILIARY HUES

Here are just the base hues, but there’s a plethora of tints, tones, and shades available on the codepen. These keep evolving, so they don’t get documented here quite yet.

ACCENT RED
RGB(220,50,50)
#DC3232
ACCENT ORANGE
RGB(245,110,40)
#F56E28
ACCENT YELLOW
RGB(255,185,0)
#FFB900
ACCENT GREEN
RGB(70,180,80)
#46B450
MEDIUM BLUE
RGB(0,160,210)
#00A0D2
ACCENT PURPLE
RGB(130,110,180)
#826EB4

TYPOGRAPHY

Our original logo; is simply the word “Jarvis” set in the Adobe Anton typeface. The Jarvis logotype as we know it today uses two Google typefaces: Anton Small Caps for the “Jarvis” text, and Anton Reg as influence for the “J” mark but those typefaces are reserved for the Logotype only and should not be used elsewhere.

OPEN SANS

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Designed with an upright stress, open forms, and a neutral yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Open Sans has fantastic character support for multiple languages.

WEIGHTS AND STYLES

We use six Opens Sans weights and styles: Light 300, Light 300 Italic, Regular 400, Regular 400 Italic, Semi-Bold 600, Semi-Bold 600 Italic.

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Made With ❤️ By The Talented Development Team At Jarvis Media Group ©2021

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